**Perplexity to Power Snapchat Search in $400M Deal**
Perplexity is reportedly set to pay Snap Inc. a substantial $400 million to integrate its advanced search capabilities directly into the Snapchat platform. This strategic partnership aims to significantly enhance Snapchat’s search functionality, offering its vast user base a more powerful and intelligent way to discover content, information, and people within the app.
For Perplexity, the deal represents a major expansion of its reach, embedding its AI-driven search engine into one of the world’s most popular social media applications and providing a substantial boost to its visibility and user acquisition efforts. The move highlights the increasing value of AI-powered search in consumer applications and positions Perplexity for broader market penetration.