Black Friday sets online spending record of $11.8B, Adobe says

**Black Friday Shatters Online Spending Records with $11.8 Billion Haul**

Black Friday 2023 marked a historic milestone for online retail, with consumers spending a record-breaking $11.8 billion, according to Adobe Analytics. This impressive figure represents an 8.5% increase year-over-year, solidifying its position as the largest online spending day in U.S. history.

The data, tracked by Adobe, highlights robust consumer demand and the continuing shift towards digital shopping channels for holiday deals. Mobile devices played a significant role in driving these sales, underscoring the convenience and accessibility of e-commerce. The record-setting performance sets an optimistic tone for the remainder of the crucial holiday shopping season.

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