**ChatGPT’s Influence on Retail Apps Surges by 28%**
A new report indicates a significant trend in consumer behavior: ChatGPT’s referrals to retailers’ apps have soared by 28% year-over-year. This notable increase underscores the growing influence of conversational AI in the e-commerce landscape.
The data suggests that users are increasingly leveraging AI tools like ChatGPT not just for information, but also for actionable shopping recommendations. For retailers, this represents a powerful new channel for customer acquisition and engagement, as AI models directly guide users towards their mobile applications. The surge highlights the evolving digital journey of consumers and the critical role AI is beginning to play in driving direct traffic and conversions for online businesses.