**Amazon Introduces Lens Live for Real-World AI Shopping**
Amazon has unveiled Lens Live, an innovative AI-powered shopping tool designed to bridge the gap between the physical and digital retail experience. This new feature allows users to point their smartphone camera at real-world objects and instantly receive product information, reviews, and purchasing options directly from Amazon’s vast catalog.
Lens Live leverages advanced artificial intelligence and computer vision to identify items ranging from clothing and electronics to home decor. Users can then seamlessly add these items to their Amazon cart or explore similar products, transforming everyday browsing into an interactive shopping opportunity. The launch signifies Amazon’s continued push into augmented reality and AI to enhance convenience and streamline the path to purchase for consumers.