Google goes for the glitter with disco-ball icons: ‘Are y’all sure you still want this?’
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Ferrari is using IBM’s AI to create F1 superfans
## Ferrari Leverages IBM AI to Cultivate F1 Superfans Scuderia Ferrari is collaborating with IBM to utilize advanced artificial intelligence in its quest to transform casual F1 viewers into passionate, lifelong superfans. This strategic initiative aims to deepen fan engagement by moving beyond generic experiences to highly personalized interactions. IBM’s AI capabilities, including Watson, are
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