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## Beyond the Banner: Why Creators are Ditching Ad Revenue for Sweet Deals and Strategic Plays The creator economy is undergoing a significant transformation. Once content to chase views and ad impressions, a growing number of creators are now looking past the volatile landscape of ad revenue, opting instead for more robust and often more

**India’s Sarvam Unveils Indus AI Chat App Amidst Growing Competition** Indian AI startup Sarvam AI has officially launched its new artificial intelligence chat application, “Indus AI,” marking a significant entry into the rapidly expanding global AI market. The release comes as competition in the conversational AI space intensifies, with numerous tech giants and startups vying