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From Svedka to Anthropic, brands make bold plays with AI in Super Bowl ads

## AI’s Super Bowl Spotlight: From Spirits to Sentience This year’s Super Bowl commercials offered a fascinating glimpse into the evolving role of Artificial Intelligence in brand strategy, showcasing both the whimsical and the profound. From a vodka brand dabbling in “AI-generated” humor to a leading AI developer stepping onto the global stage, brands made […]

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Okay, I’m slightly less mad about that ‘Magnificent Ambersons’ AI project

The “Magnificent Ambersons” AI project, a digital endeavor that initially sparked considerable debate and, for some, outright frustration, appears to be experiencing a shift in perception. What once might have elicited a strong, even “mad” reaction among cinephiles guarding Welles’s legacy, is now prompting a more tempered response. This evolving sentiment—a feeling of being “slightly

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Crypto.com places $70M bet on AI.com domain ahead of Super Bowl

**Crypto.com Invests $70M in AI.com Domain Ahead of Super Bowl** Crypto.com has made a significant strategic move, reportedly spending a staggering $70 million to acquire the AI.com domain. This substantial investment comes just ahead of the Super Bowl, a prime advertising window often utilized by major tech and crypto players. The acquisition signals a clear

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