Cluely’s Roy Lee on the ragebait strategy for startup marketing
**Roy Lee of Cluely on Harnessing Ragebait for Startup Marketing** In an increasingly crowded digital landscape, startups face an uphill battle for attention. For Roy Lee, the audacious founder behind Cluely, the answer isn’t subtle branding but a strategic deployment of “ragebait” – content deliberately designed to provoke strong, often negative, emotional reactions. Lee argues […]
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