{"id":5970,"date":"2025-10-03T10:03:16","date_gmt":"2025-10-03T10:03:16","guid":{"rendered":"https:\/\/automationnation.us\/en\/meet-the-end-of-life-planning-startup-co-founded-by-nba-all-star-russell-westbrook-2\/"},"modified":"2025-10-03T10:03:16","modified_gmt":"2025-10-03T10:03:16","slug":"meet-the-end-of-life-planning-startup-co-founded-by-nba-all-star-russell-westbrook-2","status":"publish","type":"post","link":"https:\/\/automationnation.us\/en\/meet-the-end-of-life-planning-startup-co-founded-by-nba-all-star-russell-westbrook-2\/","title":{"rendered":"Meet\u00a0the end-of-life planning startup co-founded by NBA\u00a0All-Star Russell Westbrook"},"content":{"rendered":"<p>## NBA All-Star Russell Westbrook Co-Founds End-of-Life Planning Startup, Tulip<\/p>\n<p>NBA legend Russell Westbrook is venturing into an unexpected but vital space, co-founding Tulip, a startup dedicated to simplifying end-of-life planning. The platform aims to demystify and streamline the process of preparing for the future, a topic often sidestepped due to its sensitive nature.<\/p>\n<p>Tulip offers a comprehensive suite of tools designed to help individuals organize their affairs, including the creation of wills, trusts, and advance directives. It also addresses the increasingly complex realm of digital legacy, ensuring that online assets and accounts are handled according to one&#8217;s wishes. By providing an accessible and user-friendly interface, Tulip seeks to empower people to take control of their future planning with greater ease and confidence.<\/p>\n<p>Westbrook&#8217;s involvement brings a high-profile voice to a crucial conversation, aiming to make end-of-life planning less daunting and more approachable for a wider audience. The initiative underscores a growing trend of technology-driven solutions addressing traditionally complex or sensitive personal matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>## NBA All-Star Russell Westbrook Co-Founds End-of-Life Planning Startup, Tulip NBA legend Russell Westbrook is venturing into an unexpected but vital space, co-founding Tulip, a startup dedicated to simplifying end-of-life planning. The platform aims to demystify and streamline the process of preparing for the future, a topic often sidestepped due to its sensitive nature. Tulip [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5970","post","type-post","status-publish","format-standard","hentry","category-blog"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Automation Nation","author_link":"https:\/\/automationnation.us\/en\/author\/automationnationai\/"},"uagb_comment_info":0,"uagb_excerpt":"## NBA All-Star Russell Westbrook Co-Founds End-of-Life Planning Startup, Tulip NBA legend Russell Westbrook is venturing into an unexpected but vital space, co-founding Tulip, a startup dedicated to simplifying end-of-life planning. The platform aims to demystify and streamline the process of preparing for the future, a topic often sidestepped due to its sensitive nature. Tulip&hellip;","_links":{"self":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts\/5970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/comments?post=5970"}],"version-history":[{"count":0,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts\/5970\/revisions"}],"wp:attachment":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/media?parent=5970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/categories?post=5970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/tags?post=5970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}