{"id":7127,"date":"2025-11-30T11:02:22","date_gmt":"2025-11-30T11:02:22","guid":{"rendered":"https:\/\/automationnation.us\/en\/black-friday-sets-online-spending-record-of-11-8b-adobe-says\/"},"modified":"2025-11-30T11:02:22","modified_gmt":"2025-11-30T11:02:22","slug":"black-friday-sets-online-spending-record-of-11-8b-adobe-says","status":"publish","type":"post","link":"https:\/\/automationnation.us\/en\/black-friday-sets-online-spending-record-of-11-8b-adobe-says\/","title":{"rendered":"Black Friday sets online spending record of $11.8B, Adobe says"},"content":{"rendered":"<p>**Black Friday Shatters Online Spending Records with $11.8 Billion Haul**<\/p>\n<p>Black Friday 2023 marked a historic milestone for online retail, with consumers spending a record-breaking $11.8 billion, according to Adobe Analytics. This impressive figure represents an 8.5% increase year-over-year, solidifying its position as the largest online spending day in U.S. history.<\/p>\n<p>The data, tracked by Adobe, highlights robust consumer demand and the continuing shift towards digital shopping channels for holiday deals. Mobile devices played a significant role in driving these sales, underscoring the convenience and accessibility of e-commerce. The record-setting performance sets an optimistic tone for the remainder of the crucial holiday shopping season.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>**Black Friday Shatters Online Spending Records with $11.8 Billion Haul** Black Friday 2023 marked a historic milestone for online retail, with consumers spending a record-breaking $11.8 billion, according to Adobe Analytics. This impressive figure represents an 8.5% increase year-over-year, solidifying its position as the largest online spending day in U.S. history. The data, tracked by [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7127","post","type-post","status-publish","format-standard","hentry","category-blog"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false,"woocommerce_thumbnail":false,"woocommerce_single":false,"woocommerce_gallery_thumbnail":false},"uagb_author_info":{"display_name":"Automation Nation","author_link":"https:\/\/automationnation.us\/en\/author\/automationnationai\/"},"uagb_comment_info":0,"uagb_excerpt":"**Black Friday Shatters Online Spending Records with $11.8 Billion Haul** Black Friday 2023 marked a historic milestone for online retail, with consumers spending a record-breaking $11.8 billion, according to Adobe Analytics. This impressive figure represents an 8.5% increase year-over-year, solidifying its position as the largest online spending day in U.S. history. The data, tracked by&hellip;","_links":{"self":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts\/7127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/comments?post=7127"}],"version-history":[{"count":0,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/posts\/7127\/revisions"}],"wp:attachment":[{"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/media?parent=7127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/categories?post=7127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/automationnation.us\/en\/wp-json\/wp\/v2\/tags?post=7127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}