## AI Santa Keeps Users Engaged for Hours, Tavus Founder Reports
An AI-powered Santa Claus character developed by the startup Tavus is seeing remarkable user engagement, with individuals reportedly “talking to it for hours per day.” This insight comes from the founder of Tavus, an AI video generation company.
The surprising level of sustained interaction with the virtual Santa highlights a burgeoning interest in advanced conversational AI and its potential for creating deeply engaging, personality-driven experiences. While Tavus’s core business involves AI-generated video, this festive demonstration underscores the emotional connection users can form with sophisticated AI characters, paving the way for new forms of digital companionship and entertainment.