**ChatGPT Boosts Retail App Referrals by 28% Annually**
A recent report indicates a significant surge in how ChatGPT is influencing consumer behavior, specifically in the retail sector. Referrals from the AI chatbot to retailers’ apps have climbed an impressive 28% year-over-year. This notable increase underscores ChatGPT’s growing role as an influential discovery and recommendation tool, directly impacting user engagement with e-commerce platforms. The data suggests that AI-powered conversations are increasingly guiding users toward transactional experiences within mobile shopping environments.