## AI Audio Models Headed for Commoditization, Says ElevenLabs CEO
The rapidly evolving field of AI audio generation is on a path to commoditization, a future envisioned by Matija Maric, CEO of leading AI voice company ElevenLabs. Maric recently stated that the core technology behind AI audio models will, over time, become a standardized and readily available commodity.
This outlook suggests that while groundbreaking now, the fundamental capabilities of generating realistic and customizable AI voices will eventually be commonplace and less differentiated. Just as cloud computing or basic speech-to-text services have become widely accessible and competitive on price, AI audio is expected to follow suit.
For ElevenLabs and other players in the space, this implies a strategic shift from focusing solely on core model quality to developing sophisticated applications, user experiences, and specialized features built *on top* of these foundational models. Innovation will increasingly lie in how the technology is applied to solve specific problems, integrate into workflows, and create unique value propositions, rather than in the underlying audio synthesis itself.