Kaltura acquires eSelf, founded by creator of Snap’s AI, in $27M deal

## Kaltura Bolsters AI Capabilities with $27M eSelf Acquisition

Kaltura, a leading video technology provider, has announced its acquisition of eSelf for $27 million. The deal brings eSelf’s innovative technology and talent under the Kaltura umbrella, notably including its founder, who previously played a pivotal role in creating the artificial intelligence behind Snap’s popular AR lenses and features.

The acquisition is set to significantly enhance Kaltura’s AI-driven offerings, integrating eSelf’s expertise to potentially develop advanced personalized experiences, sophisticated content creation tools, and more intelligent video solutions for Kaltura’s diverse client base. This strategic move underscores Kaltura’s commitment to leveraging cutting-edge AI to further dominate the enterprise, education, and media video markets, promising more dynamic and engaging interactions for its users.

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