## Perplexity to Power Snapchat Search in $400M Deal with Snap
Perplexity AI is set to deepen its reach by powering search within Snapchat, under a significant new agreement reportedly valued at $400 million with Snap Inc. The deal will see the burgeoning AI search engine provide its technology to enhance the in-app search experience for Snapchat’s vast user base.
This strategic partnership represents a major win for Perplexity, expanding its platform integration into one of the world’s most popular social media applications. For Snap, the collaboration likely aims to leverage advanced AI capabilities to deliver more relevant and efficient search results, potentially improving user engagement and discoverability within its ecosystem. The substantial investment underscores both companies’ belief in the transformative potential of AI to redefine user interaction and information retrieval in social and communication platforms.