**Perplexity to Power Snapchat Search in $400M Deal**
Perplexity AI is reportedly set to pay Snap Inc. $400 million over four years to integrate its search technology into the Snapchat app. The significant deal would see Perplexity’s advanced AI-powered search capabilities made available to Snapchat’s vast user base, offering a new dimension of information retrieval directly within the popular social platform. This collaboration highlights a growing trend of AI companies partnering with established platforms to expand their reach and monetize their sophisticated models. For Snap, the agreement represents a substantial revenue stream and a potential enhancement to user engagement by offering a more robust search experience.