## Perplexity to Power Snapchat Search in $400M Deal
Perplexity AI is reportedly set to pay Snap Inc. $400 million over four years to integrate its generative AI-powered search capabilities directly into Snapchat. This significant partnership aims to enhance user experience within the popular social media app by providing direct access to Perplexity’s advanced information retrieval and summarization tools.
The collaboration will see Snapchat users able to perform sophisticated searches without leaving the platform, leveraging Perplexity’s ability to provide concise, sourced answers to complex queries. For Perplexity, the deal offers a massive distribution channel and user base for its AI technology, while Snap stands to gain a substantial revenue stream and a cutting-edge feature to keep its users engaged.