## Friend’s Million-Dollar Subway Ad Bet
AI startup Friend has reportedly invested over $1 million into a widespread subway advertising campaign. The substantial expenditure highlights a growing trend among new tech companies to utilize highly visible, traditional marketing channels to reach a mass audience.
While digital advertising remains dominant, the move suggests Friend is aiming for broad brand recognition and user acquisition by engaging commuters in high-traffic urban environments. The efficacy of such a large-scale, non-digital push for an AI product will be closely watched as the company continues to develop its public profile.