Google is significantly enhancing its AI-powered shopping experience, integrating a suite of new features designed to streamline the entire purchasing journey. At the forefront is **conversational search**, allowing users to articulate complex shopping needs in natural language, receiving tailored product recommendations and insights.
Building on this, Google introduces **agentic checkout**, an AI-driven system capable of navigating various retail websites to complete purchases on the user’s behalf. This aims to reduce friction and save time by automating the final steps of a transaction.
Perhaps one of the most innovative additions is an **AI that can call stores for you**. This feature tackles common shopping frustrations, such as checking stock availability, store hours, or specific product details, by having an AI agent make the call and relay the information back to the user. Together, these advancements position Google to offer a remarkably intelligent and hands-off shopping assistant.